AWARDS

2022 CLIO ENTERTAINMENT AWARDS

DISNEY CRUELLA

The Walt Disney Studios
“Fashionably Early” Campaign • Home Entertainment Integrated Campaign

It’s an integrated campaign, darling. In celebration of the Home Entertainment release of Disney Cruella, we developed a creative campaign encompassing print packaging, AV spots, and social pieces. Our campaign created awareness of the Digital release coming fashionably early, as well as the Blu-ray release to add to your collection. Our through-line? Sass and class! All of our creative embodied the punk rock attitude through artwork and motion portrayed in Disney’s live-action origin story of Cruella DeVille!

DISNEY CRUELLA

The Walt Disney Studios
“Gather Your Crew” Social Campaign • Audio/Visual Social Campaign

She’s back, darling. In celebration of Disney’s Home Entertainment release for Cruella, we developed a social marketing campaign that encompassed interactive & thumb-stopping social creative to create memorable experiences and immerse fans into the mad work of Cruella’s origins!

We included targeted story development for broad streaming enthusiasts & niche communities alike, clever nods to disrupt conversation in social, and out of the box methods to appeal to core Disney fans, multicultural audiences, the LGBTQIA community, alternative lifestyle, fashion, beauty and so much more, to create awareness & drive ownership for Disney Cruella.

THE KING'S MAN

20TH CENTURY STUDIOS
“Manners Maketh Man” Campaign • Home Entertainment Integrated Campaign

Nostrovia! That’s a wrap! We had the opportunity to partner with The Walt Disney Studios and 20th Century Studios on the Home Entertainment release for the hysterical and action-packed sequel to The Kingsmen franchise, The Kings Man! We built a video and digital based campaign consisting of AV, social pieces, and media & display creative! This campaign required a unique approach to position the marketing and creative as a standalone film, while also tapping into the deep fan affinity for The King’s Man franchise. We kept it clean and classy, just like our favorite spies!

THE KING'S MAN

20TH CENTURY STUDIOS
“SCROLLING DEEP DIVE” PLATFORM BREAKER •  DIGITAL/MOBILE & SOCIAL MEDIA CRAFT

Among our thumb-stopping creative was our “trojan horse” for the campaign, our Scrolling Breakthrough! This unique piece was an innovative hybrid of in-feed frame-breaks, clever motion graphics, and integrated video spots all working together as the piece pans downward to showcase all of the fantastic elements previously mentioned in the film. This canvas-like unit encompassed an entire campaign in one, instantly hooking viewers and instigating engagement and click-thru. This piece is sure to inspire a new approach to video and graphics in social!