Word Around Town

Personalization and Dynamic Creative Optimization It’s no secret that working from home, new trends and technologies like AI powered algorithms, smartphones and the rise of streaming services have created a disconnect from traditional media and made audiences more receptive to marketing messages delivered in more relevant, authentic and interactive ways, consistent with the platform trends […]

With the release of Universal & Dreamworks Animation’s musical, animated adventure “Trolls World Tour,” the studio was challenged with how to engage family audiences during a pandemic. Theaters were closed, gatherings prohibited and kids stuck at home doing remote learning while parents climbed the walls. This was in May of 2020 when SAG and IATSE […]