Trailer Geeks and Teaser Gods – Neal Spector Interview
Check out our very own CEO/Owner, Neal Spector, on this episode of Trailer Geeks and Teaser Gods. We agree, Neal IS crushing it! Episode Direction:“Neal Spector has 3 distinct chapters in his career: starting out as one of the “Mad Men” of mainstream advertising; then paved the way and dominated home entertainment advertising; and more […]
Warner Heroes Mask Up PSA
We love this new PSA from Warner Bros. and wanted to share it! Check out the spot and article here, and remember to Mask Up!
The Evolution of Entertainment Marketing:
Personalization and Dynamic Creative Optimization It’s no secret that working from home, new trends and technologies like AI powered algorithms, smartphones and the rise of streaming services have created a disconnect from traditional media and made audiences more receptive to marketing messages delivered in more relevant, authentic and interactive ways, consistent with the platform trends […]
Trolls World Tour: Summer Activities
With the release of Universal & Dreamworks Animation’s musical, animated adventure “Trolls World Tour,” the studio was challenged with how to engage family audiences during a pandemic. Theaters were closed, gatherings prohibited and kids stuck at home doing remote learning while parents climbed the walls. This was in May of 2020 when SAG and IATSE […]